You believe you’ve got a good story that may interest a wide audience, so do you go scattergun or exclusive? Scattergun involves sending a media release or alert to many media either using your own contact list or through an organisation that distributes media releases for a fee. The aim is to hit as many […]
Scattergun or exclusive? Read More »
Who hasn’t winced at those ‘gotcha’ moments in media interviews, particularly during this Election campaigns? When Greens leader Adam Bandt responded to a gotcha-style question with ‘Google it, mate’, he was right on the money. But what are other ways to avoid being caught on the hop? Here’s the start of a list gleaned from
Nine ways to avoid ‘gotcha’ moments Read More »
Think like a journalist and write your media release as if it’s a news story. That means a compelling headline; the most important elements at the start; active, clear and concise writing; and direct quotes from one or more people. Format Use just one A4 page but don’t cheat by using a font smaller than
Grab attention with your media release Read More »
Macquarie Business School The challenge Creativity leads to innovation and competitive advantages in a globalised world. On what basis can governments and other funding bodies make decisions about art, culture and heritage investments? Research Impact Summary The Australia Council has used the research to make decisions about financial support to artists and the development of
Research: That’s Not Art. Or is it? Read More »
So you’re ready to seek publicity for a new piece of research? Great! But do you know how to assess your story value, refine your media pitch and improve your chances of publicity? Check out these 10 points from our media experts. What is your story? What key points do you want to convey? If
Assessing your Stories and Messages Read More »
Australian Business Deans Council Inc is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information. We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way
Improve how you communicate your academic research, relevance and expertise. Learn from academics, who have succeeded in building their public profiles, and the journalists with whom they work.
comms@abdc.edu.au All News Research Stories eBooks Submissions & Reports News Loading… July 31, 2025 Read More April 11, 2025 Read More April 11, 2025 Read More April 9, 2025 Read More March 11, 2025 Read More June 14, 2024 Read More September 1, 2023 Read More August 25, 2023 Read More 1 2 … 21
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International Education Professional Managers BARDsNET Teaching & Learning The ABDC International Network is a forum for sharing ideas and knowledge about what constitutes good practice in the areas of international recruitment, mobility, research and teaching and learning. The network meets at least twice a year. In the videos below, Network Chair, Professor Leona Tam, describes
Australia’s business schools have a lot to offer https://www.theaustralian.com.au/higher-education/australias-business-schools-have-a-lot-to-offer/news-story/eea9e584d7334e3bbc9b717849913f73 Last week I stepped down after three years as president of the Australian Business Deans Council (ABDC), whose member university business schools educate almost one quarter of Australia’s domestic university students and half of our international graduates. Despite the immense challenges during the
Past ABDC President on the future opportunities for business schools Read More »
