There’s a growing expectation that universities will create and share new and useful knowledge in return for public money invested in education and research. An…
Tips for Improving Communications
Communications are almost always works in progress – and so too is their evaluation. First up, it’s obviously important to know what you want to achieve…
Some academics have an instinct for creating newsworthy stories and building good media relationships. Others succeed after working hard at it…
Blogs are great ways to document your reflections, ideas and research progress, and to build collegial networks through a wide range of online media…
Are academics contributing enough to wider public and policy conversations? If not, how do we do it better?…
Good media interviews, where you get your desired message across clearly and concisely, don’t just happen. Here’s what our experts advise….
Academic writing is generally formal, complex and passive in style. Journalists write in a clear, concise and active style that doesn’t waste words….
You believe you’ve got a good story that may interest a wide audience, so do you go scattergun or exclusive?…
Who hasn’t winced at those ‘gotcha’ moments in media interviews, particularly during this Election campaigns?…
Think like a journalist and write your media release as if it’s a news story.
That means a compelling headline; the most important elements at the start; activ…
Have you ever dozed off during a PowerPoint presentation, or completely disengaged because it was badly designed, hard to follow or overwhelmed…
Let’s get the negative stuff out of the way first. Yes, there are some journalists with few scruples and many negative agendas….
So you’re ready to seek publicity for a new piece of research? Great! But do you know how to assess your story value, refine your media pitch and improve your…
What makes a story go viral?
Why media engagement is not for everyone
Why communicate outside the academy?
Richard Holden on the unlimited market for controversy