Research: Customer Data to the Rescue
Monash Business School The Challenge Myer is an iconic century-old Australian retailer. The company operates 67 stores, employs over 12,500 staff and recorded FY2015 sales of $3.2 billion. It also runs Myer One – one of the most successful customer loyalty programs in the nation. In 2009 Myer faced increased competition from online retailers and the entry […]
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