Think like a journalist and write your media release as if it’s a news story. That means a compelling headline; the most important elements at the start; active, clear and concise writing; and direct quotes from one or more people. Format Use just one A4 page but don’t cheat by using a font smaller than […]
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Have you ever dozed off during a PowerPoint presentation, or completely disengaged because it was badly designed, hard to follow or overwhelmed by too many complex details? Even worse, have you ever seen members of your own audience dozing off or disengaging during your presentation? Here’s how to avoid delivering death by PowerPoint: What’s the
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Let’s get the negative stuff out of the way first. Yes, there are some journalists with few scruples and many negative agendas. Your first interview with them is likely to be your last, but hopefully, you’ll learn from the experience. However, there are hundreds of journalists and media outlets out there with high standards, a
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Western Sydney University Business School The problem Cigarette smoking claims over seven million lives each year and is the world’s biggest public health threat. The Australian Burden of Disease Study estimated that in 2011 one in every eight deaths was due to smoking. Impact summary An early component of the research contributed to the first ban
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Business School The problem Custodians of cultural and zoological sites lacked reliable information about how visitors’ experiences at their sites influenced their long-term environmental behaviour. In addition, these sites required better tools to understand the visitor experience as a whole. Impact summary The research has positively influenced the environmental behaviours of over 700 million visitors
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Southern Cross University (SCU) Business School The Challenge For the past 16 years the Australian health system has suffered a shortage of nurses. One 2011 report, Health Workforce 2025 – Doctors, Nurses and Midwives, projected a shortfall of 109,000 nurses by 2025. Workforce retention is a key factor in overcoming this problem. Also, nurses and frontline
Research: Tell Me Where It Hurts Read More »
University of Adelaide Business School The Challenge The South Australian government provides mortgage funding to low and middle-income homebuyers through its Homestart Finance agency. Homestart lacked information about the social and economic effects of its lending practices. Research Impact Summary The research shows that HomeStart shared equity loans improve social and economic outcomes for low
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University of New South Wales (UNSW) Business School The Challenge Corporate failures like Enron and Worldcom, and the most recent global financial crisis, have resulted in diminished public trust in organisations and their auditors. Rebuilding trust requires organisations to do the right thing, but also effectively communicate that they are doing the right thing and ensuring
Research: Opening the Books – Corporate Transparency and Rebuilding Trust Read More »
University of Wollongong Faculty of Business The Challenge In 2005 Australia was facing a crisis. The number of children in out-of-home care had risen to almost 24 000, up 70% from a decade earlier. However, in the same period the number of foster carers declined. There were not enough foster carers to provide nurturing homes
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James Cook University (JCU) Business School The Challenge Small-scale farmers in Laos were often excluded from decision-making, were unaware of market opportunities and found expanding their operations difficult. Research Impact Summary Application of an Extension Management System (EMS) provided a new operational ecology for government agriculture extension staff, resulting in significant enhancement of their performance
Research: Extending the Reach of Lao Farmers Read More »
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